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How do we imagine television?

Television is one of the most relied upon media platforms. This is because advertisers and potential customers alike consider television as the most powerful media platform. The reasons as to why television is relevant in modern society are derived from a set of perspectives. First and foremost, the television set has always been affordable to a wide range of consumers. It is also mainly used for acquiring entertainment and/or news related information. By the 1950’s the television was deemed as the primary element conveying public opinion. It is evident then, that with the passage of time, evolution is inherent. Television developers have also gradually evolved not only to design more complex devices but have also created additional functions for the TV. For example, in the early 1970’s, video recorders were introduced that could facilitate consumption of recorded material. More recently, there has been the internet television initiative that enhances television visibility via the internet.

Although there are many platforms that have emerged since 1920, the television has stood the test of time being an incredible platform to air information as its impact is current and lasting (Davis, 2009). However, increasingly the ways in which we engage in television have changed along with the rapid change in technology and social norms. Not only do broadcasters now need to temper with the rapid rise of the likes of HBO and Netflix among other On Demand options, they also face the changes in audience viewing modes.





Television Impact on the Social Level

​     Television directly affects social relations and interactions. These are the relations that bind people and define how people interact on a one on one basis. One can easily analyse the cultural structure through following the programs documented in a place. This is because television clearly portrays the interactions dominating sub culture relations. For instance, the mixture of local and international cultures will be shown just from watching the programs aired in the television.



     This pattern essentially oversees societal relationships. Relationships in society breakdown to the family level and hence the magnitude deriving from the television is unique. This is because television can combat the signals that come from alien structures (Television servicing, 2009). One of the major impacts that television has attained as far as family relations are concerned is invading the social structure. This implies that television has made people captives in their own homes. For instance, people nowadays spend more time glued to the television screen as opposed to visiting friends or even chatting with parents. Previously, families allocated sufficient time to meaningful discussions as well sharing crucial issues that shaped up the lives of people. Nowadays, there is no room for wise counsel from the parents or question time from children. The only thing predominant in most families is a lineup for programs allocating time to each family member. Family relations are hence darned cold and passive. That said, it is obvious that this mindset will cause harmful consequences on societies. For instance, suicidal cases are on the increase in the modern day and age. There might be multiple reasons as to why an individual would wish to take their own life, but solitude is among them. Before the television took the pivotal role in the family setting, people used to converse and engage in meaningful social contact. Children nowadays spend their time between video games and watching television. Parents on the hand divide their time between watching television and working or attending to home chores. This clearly implies that there is no spare time to interact among the family ties.


     This is a threatening situation in itself as once family ties are broken; the society at large is essentially doomed. This is the reason as to why parent no longer step in to correct their children when they go wrong. Everyone is busy either watching television or engaging in daily routine hence erasing the fundamental role played by social ties. There is a rise in moral decay blamed on television. The correct culprit for this misdemeanor would be the liable parents for negating the duty bestowed to them by the universe as well as the constitution (Television servicing: circuit diagrams, 2007).


     The foreign social relations in families, as well as societies, today present an uneasy as well as enlightened turnout. These relationships indicate that there are weak and strong points in the societal structure hence all is not lost for the weakening family relations. Instead, it is necessary to consider the reason behind the viewer for watching television, as well as their perspective. This is because viewers will be frustrated if the televised information is adopted for bad intentions. However, all systems have flaws. Thus, if the alien family structures are aired and made all rosy, the exposed viewers would eventually resent their own predicament. The sad part is that this is the current state of events in the modern world. This is because there is a lack of having a very organized western media. This results the western media to present a widespread of extraordinarily organized societal setup and this is lacking in other television platforms. Other upcoming television platforms expose their weaknesses to their audience in an uncontrolled manner. This practice cancels out the ability of the societal structure to tolerate or absorb the aggravated opinions. Television anchors mostly in the developing world need to follow to a code of conduct that will restore the order in the social relations (Winship, 2008).

Re-Imagining TV

     The advancement of technology today has progress and extended into something more intangible such as programming and software design. With newly improved, ground-breaking software, everything can change. Re-imagining the new television set is not about creating a new TV box anymore but to upgrade and improve its programing systems, and in turn reshaping viewer experience. In the future, television experience will change because viewers will be able to obtain a personalized television where they are able to customize their own television experience. They no longer need hundreds of extra channels that they never seem to use. This might be the television industry’s answer as to how to cope with the rapid changes of viewing habits, along with technology.


     In recent decades, viewing habits have changed rapidly. First and foremost, the prefect viewers were those who watched television together as a family in your everyday living room. However as technology progresses, viewers can now watch television anywhere, anytime, and on any devices. The traditional notion of a family or a group of friends watching television together rarely exists anymore. Of course, this is possible not only because of the invention of several new devices but also because online streaming services are made available. This creates a new climate of television viewing, one being where it is almost impossible to tally the number of viewers now because the “time-shifted” viewing. This is to say that because of online streaming services, downloadable content, and recorded content on a digital video recorder (DVR), producers and advertisers can no longer distinguish the actual number of viewers based on viewership on the live broadcast. Another pressing problem is also how fragmented audiences are created because of this and modern technology. A fragmented audience signifies where and what devices are used to view television. Meaning, a family of three might be watching the same show but on different devices or programs at the same time. For example, two people can be watching a show on the television but with one of them also streaming on his phone at the same time. Thus, how to estimate the actual capacity of viewers? Not to mention some might be even viewing from online streaming sites that are not registered.


     Undeniably, these are only two of the effects on the change in television climate. Another essential change would also be how technology has distant family and friends who now rely on personal electronic devices. It would seem that the industry’s response to this phenomenon is to create a personalised and customised television experience. With this, the industry is able to cope with the change in viewing habits. They are able to cater to everyone, no matter what device it is and no matter how isolated you are from the crowd. Of course, this will only minimize the industry’s problems until a new and effective method can be used to fully tally the numbers of actual viewership across all timeline and devices. On the side note, it would also be difficult to create an individual cable and satellite option because help would be needed from several major cable and satellite companies.

 

     This will certainly worsen the social ties between families and friends but it is also intriguing to see how it will unfold. Is this really the answer to a re-imagined and modern television experience? Is it impossible to measure audience with the rapid shift in technology? How would the new personalised television experience benefit to those viewers who are not in the local rage (places where HBO, Netflix, Hulu Plus, Veoh are not available)? Until then, many more questions will be left unanswered.​

Contemporary Television

Conclusion

     Contemporary television is one of the best ways to understand where our society stand because it somewhat reflects who we are. In this occasion, the show Breaking Bad will be used as a case study. Breaking Bad is an American television drama about Walter White, an underachieving chemistry genius turned high school teacher, informed he has terminal cancer, started to use his expertise to secretly provide for his family by producing the world’s highest quality crystal meth (IMDB, 2008). The show explores the fundamentals of psychology, human behaviour, and morality.


     Breaking Bad is a difficult show to produce. The show had to capture the right balance of morality in order to keep the audience watching, but at the same time explore how far down the character can fall. The show’s progression is also a double-edged sword because it gains audience and loses audience at the same time. This is because the show gains more audience because of its reputation and how the story is progressing. On the other hand, it loses audience because the darker the character gets, the faster the original audience loses their sympathy towards him and stop watching. This challenges the creators to shape a character that is equally dark and light. This might also contribute to the show’s popularity and how it connects with their audience.


     Breaking Bad pushes human morality and behaviour to its limits. The show explores an ‘antagonistic protagonist’, a character who is neither entirely good nor entirely bad, “but morally mixed up, like real people, and captivating their complexity” (Romano, 2011). Hence, viewers are able to connect with the male lead and sympathize with him along with questioning our own moral actions. According to Klosterman (2011), “[Breaking Bad is] built on the uncomfortable premise that there’s an irrefutable difference between what’s right and what’s wrong, and it’s the only one where the characters have real control over how they choose to live. What makes a man ‘bad’ – his actions, his motives, or his conscious decision to be a bad person?”, he also added that, “goodness and badness are simply complicated choices, no different than anything”.


     In addition, the show also worked due to the changed social aspects. It connects with its audience because it questions viewer’s moral dilemma and it reflects on reality/life itself, and at the same time reflecting society’s own moral decay. It presents current social issues. If the show were to air a century ago, it might have a different fate because there were fewer problems then. Contemporary television is comparable to modern developments because as society advances, television advances.

No doubt television progresses along with technological advancements, but it also progresses along with societal development. As society advances with modern development, television will again change according to its time because television reflects reality.
 

Due to technological advancement, the television industry will also have constantly cope with both the effects of social and industrial change. They need to continuously re-imagine their audience together with the ever changing notion of the ‘family’.

Contemporary television is comparable to modern developments. This is because as time elapses, television advances with technological breakthroughs. These advancements come with attached limitations imposed on modern television. The impact of the modern society in television is impeccable causing both positive and negative effects..​

References



Carroll, J, 2006, Television. Farmington Hills, MI.: Greenhaven Press.

Davis, F, 2009, The history of the blues, New York: Hyperion.


Fiske, J, 2005, Television culture. London: Methuen.


Haerens, M, 2011, Television. Farmington Hills, MI: Greenhaven Press.


IMDB, 2008, Breaking Bad, < http://www.imdb.com/title/tt0903747/>.


International Business Times, 2013, ‘Apple TV And HBO Go: Paving The Way For A Television Set?’, US ed.


Klosterman, C, 2011, ‘Bad Decisions’, Grantland, retrieved June 5, 2013.


Lacan, J, & Copjec, J, 2006, Television. New York: Norton.


Romano, A, 2011, “The Most Dangerous Show on Television“, Newsweek, Academic One File, MLA 7th ed., p 60.


Television servicing. Book 5, 2009, S.l.: U-View.


Television servicing: circuit diagrams, 2007,  Bircotes, Yorkshire: U-View Technical Publishers.


Timberg, B, & Erler, B, 2002, Television talk: a history of the TV talk show, Austin, Tex.: University of Texas Press.


The Economist, 2013, ‘Counting Couch Potatoes: Television‘, Academic One File, US ed, p.67.


Winship, M, 2008, Television. New York: Random House.

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